The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
7.2
2001
0h 55m
HDDocumentaryHistoryMusic
A documentary on the marketing of pop culture to Teenagers.
Top Cast

Douglas Rushkoff
Self

Christina Aguilera
Self

Greg Berlanti
Self

Jessica Biel
Self

Adam Carolla
Self

Fred Durst
Self

Malcolm Gladwell
Self

Carson Daly
Self
















