Hip hop meets shop till you drop.

Marci Feld, a pampered Jewish-American Princess, doesn’t know about rap or the business world. But everything changes after rapper Dr. S releases a controversial CD for the hard-core hip-hop record label owned by Marci’s father. After a national protest breaks out to boycott the new CD and the record label, her father is hospitalized by a heart attack. Marci decides to step in to save his reputation and the family business by taming the raunchy rapper's wild bad boy image.